Strategic Foundation | Go-To-Market & Launch | Sales Enablement | Content & Storytelling | Leadership & Advisory
Lay the groundwork for success with clear positioning, messaging and market insight. I help you define who you’re for, what makes you different and how to communicate your value so it lands with the right audience.
- ICP and Buyer Persona Development – Identify your ideal customers, what drives their decisions and how to reach them effectively. Build strategies grounded in real data, not assumptions.
- Value Proposition Development – Clarify what truly makes your product stand out. Define and articulate your unique value so every message, conversation and campaign reinforces your competitive advantage.
- Messaging and Positioning – Develop a clear, differentiated narrative that resonates with your ideal customers and aligns your teams around one consistent story, from website copy to sales decks and beyond.
- Competitive & Market Intelligence – Understand your market landscape, monitor emerging competitors and uncover the whitespace that’s yours to own.
- Pricing and Packaging Strategy – Design pricing and packaging that reflect your value, drive conversions and align with customer expectations.
- Product Marketing Function Setup – Need to build or mature your product marketing team? I’ll define the structure, workflows and tools that turn PMM into a growth engine.