Fractional Product Marketing
Product Marketing leadership without the full-time cost
I help companies with their go-to-market strategies, messaging and positioning, product launches and sales enablement – all on a flexible, fractional basis.
Who I help
Are you…
- A CEO/founder looking to create messaging to differentiate your products in the market?
- A CMO needing help with GTM planning and execution but are not ready to commit to a full-time resource?
- A VP Product Marketing needing short-term resource to deliver tactical projects such as product launches, competitive analysis or sales enablement?
As a Fractional Product Marketing Director, I can provide you with the additional resource without you having to commit to a full-time employee.
What I offer
Fractional Product Marketing
Monthly retainer
Resource to help you set up and run a product markeitng function without commiting to a full-time employee.
- Strategic positioning & messaging
- Product launch planning and execution
- Analyst/market engagement
- Sales enablement + pitch decks
- Cross-functional GTM leadership
GTM Strategy Sprint
Typically 2-4 weeks
Identify key customers, buyer personas and painpoints to creating positioning and go-to-market plan.
- Deep dive into market, ideal customer profiles and competitors
- Workshop to define positioning and narrative
- Build a 90-day GTM action plan
- Delivery of GTM playbook and campaign roadmap
Messaging & Positioning
- Customer (ICP) and competitor research
- Develop clear positioning and messaging hierarchy
- Write website/slide copy
- Deliverable: Messaging framework + one-pager
Our Story
See How We Transform Ideas Into Reality! Watch Our Story
About us
We Are a Team of Creative Thinkers
Transforming ideas into powerful digital experiences that drive results and exceed expectations.
Expert Team : Our professionals bring years of experience and expertise to every project.
Innovative Solutions : We stay ahead of the curve with the latest technologies and trends.
Our Work
Portfolio Showcase
Latest News
Our Blog Posts
-
Hello world!
|
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!